The last few months I have been rotating between several different books. It’s killing me because I want to finish both of them!

Kellogg on Branding by the Marketing Faculty of the Kellogg School of Management. I started this one to supplement the things I do every day at work and reading this book only reinforces the direction I’d like to take my career. Besides, why not learn from the best at Northwestern?

I’m also reading The Teammates: A Portrait of a Friendship by David Halberstam. Having worked for the Boston Red Sox and being a lifelong fan, I’m really enjoying “putting the pieces together” from what I know as both a fan and employee (Intern, 2004).

Next up to read: Freakonomics, The World Is Flat, Snakes in Suits and 100 Great Business and the Minds behind Them.

Jeez, I look like a business dork. But to be honest, these are the things that interest me. KAIZEN!